OVERVIEW Big Mao is a restaurant based in the Philippines specializing in Chinese food offering the Chinese classics from dimsum, rice bowls, soups and noodles. THE PROJECT The restaurant requires a new creative direction, starting with the menu. A colorful palette of bold primary colors were introduced to compliment the restaurants white interiors. This will also be the creative direction that will be translated to various platforms in print and social media. We wanted to tweak Big Mao’s image as a classic Filipino-Chinese restaurant, to a more hip and vibrant dining place that will attract a younger market seeking something different from the usual offering of Chinese restaurants. The menu is in a newspaper format for a more casual Chinese dining experience. Photography, styling and art direction done by the team.